The hero close
Written by Jamie May
The hero close tells a story to your prospective customer. Social proof is powerful, or knowing other people’s decisions can strongly influence. A lot of reasons that companies spend millions on advertising is to build social proof. You subconsciously know how much they are spending and you know that to afford it many other people would have bought that product.
You can tell this story in first, second or third person.
First person
Tell a story where your prospect is the hero, you’re the wise mentor guiding them through the swamp of peril
Second person
All stories have a hero. All great stories have a better villain. Paint yourself as the hero and then someone as the villain or problem you will fight against
In the third person
you can tell the story of one of your successful customers and the problems they faced, how your company helped solve that problem.
