About Outsold — Your Trusted Fractional Sales Strategy Agency in Australia

Our Story
2018
Sales Skills Coach was a blend of sales coaching, sales training, sales consulting, sales strategy writing.
2019
With the onset of the global pandemic, business was tough, it forced transformation. We realised a core market problem; small business owners are not cut out to do sales, although, they can’t afford not to have a sales team. We put together a small business development team and New Business Solutions was born.
2020
We started to move away from coaching and consulting, and more towards delivering highest quality fractional sales and marketing services.
2021
We expanded services to follow our expertise and experience into different sectors like: technology, construction, data centres, medical, pharmaceutical and education. Every industry has its own methodologies, practice, and governance. Our independent approach to finding customers, meant we were able to quickly uncover the shortest route to sales for each customer.
2022
By 2022 we were expanding our teams, and the vision of a ‘sales agency’ came into view.
2023
Being a multi-channel go-to-market agency became more widely adopted and fully formed product. We decided to focus on: Sales Strategy, Sales Enablement, Sales Delivery.
2024
Our Company goes through a brand overhaul and rename as Outsold PTY LTD.

Our team

Jamie May

Managing Director

Chahed Dennaoui

Sales & Marketing Manager

Suzanne Haddon

Junior Business Developper

Our Values

We don’t make money for assholes

If a company exploits workers, wrecks the environment, lies to customers, or disrespects people, treats their staff or clients badly; we won’t work with them. We work with businesses we enthusiastically represent. That’s the line. Making a million for a multinational has no value to us. Making a million for a small family business, trying to create sustainability and change the world does.

We don’t talk about people unless we’d be comfortable saying it with them in the room.
We create psychological safety and have each other’s back.

One in, all in.

We defend culture by confronting issues directly and respectfully.

We don’t sell against our own clients. If we’re helping you grow, we’re not helping your competitor.

Any potential conflict? First in first served.

Sales is a contact sport. It requires boldness, sharp thinking, and strategic friction.
We challenge buyers, we say no to discounts, we create noise and interrupt markets.

There’s two ways you can do sales. Short term dirty results, or long-term client success. We have no interest in used car sales.

Making a long-term client is better than cutting a deal.

Sales evolves every week. Prospects are smarter, tools are better, and expectations are higher. We stay ahead through constant learning and deliberate practice.

Information in sales is like bullets in a gunfight. You wouldn’t go to a gunfight with one bullet.

Dirty CRM’s and prospect lists reduce our effectiveness.

If you think there’s a better way; say it. Push back. Challenge decisions but be respectful.

Respect doesn’t mean silence. We want thinking, not obedience.

We stay lean by only hiring salespeople. Our measure of success is the client’s success.

We are always open to and researching new ways to work. We strive to be bleeding edge.

Most clients that finish come back. You don’t know what you’ve got till it’s gone. When they return, they know what we’re worth. The price reflects that.

Reference Value 3. First in, first served.

The brain works 38% better when in a peak state. A preference to walk and talk instead of sitting.

Book a free strategic consult. Your success is our mission.

Partner with our team of experts— with 30 years of experience, proven strategies, and relentless execution to drive measurable growth for your business.

Contact Us